You have decided to digitize your wholesale selling experience. Congratulations! That is a major step towards a better, faster and more sustainable fashion value chain. But now, you’re facing a tough decision: which digital showroom software do you choose?To help you compare different technologies and providers, here is a shortlist of things to look for:
Fashion is a unique industry. It really helps if your Digital Showroom provider understands the issues you might face and challenges you want to solve. Consider:
Change is hard enough already. If the digital showroom product is not intuitive enough, it will be even harder to convince them to sell digitally. The software needs to be incredibly easy to use. Even better: it needs to be a joy to use for your sales teams!
This is an area that is often overlooked when deciding on digital showroom software. It’s important to consider: what kind of experience do you want to offer your customers?
The answers to those questions will be key in deciding which software to go for.
Price always matters, yes. But if you ask us, what is more important is the value that the technology will bring to your business. Put extra effort on mapping the value of digital transformation for your wholesale business. Optimize for value potential, not price reduction.
You want to choose a Digital Showroom software vendor that will continue to innovate. The world is changing at such a rapid pace, innovation needs to be baked into the culture. What are the areas the company is looking to innovate in? How does that match your business objectives? Which painpoints could the company solve for you? And how willing is the company to work together with you to innovate on that?
You want to go for a company that takes technology seriously, with the focus on value creation for you, the brand. Some handy questions to consider here are:
Choosing a Digital Showroom can be daunting. Go for the company that can be a real partner to your business. Transforming wholesale selling is not just about the technology, it’s also about the human change that fuels it. Your Digital Showroom provider should be able to help you in both areas.